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"The image is part of my larger body of work titled The Urban Text which is an ongoing exploration that attempts to reveal unseen aspects that shape how we experience urban spaces and architecture. I often document the details people walk past and use daily but may not consciously observe. In this case I chose to shoot billboards. I feel these are parts of the urban environment we are typically bombarded by, so we may not really ever look closely at them. By eliminating their advertising purpose and focusing on their texture and colour, I hope to shift the viewers' perception of how a billboard can be presented."